With the proliferation of Big Box stores, it can be challenging for a small business to promote its brand. Here’s where a simple pole sign can help. A well-placed pole sign offers heightened visibility and allows your store to be viewed from a distance. Both of these factors can influence a potential customer’s decision…

Also known as pole signs, or freestanding signs, pylon signs stand taller than most and are an excellent and economical way to draw attention to your business complex or shopping center, as well as promote your brand. They are particularly common in commercial or drive-through areas. Totem signs can attract business from…

Monument signs are a cost-effective and eye-catching way to promote your brand. These freestanding pieces can often be found on the front lawns of businesses, organizations, or campuses, where they can be readily seen by drivers and pedestrians. Monument signs can also help drivers navigate roads and parking lots. Characteristics of Great Monument…

You know when you’re at the airport, and you see those helpful signs telling you you’re approaching your gate? That’s wayfinding signage in action! Unlike advertising signs, wayfinding signage directs people from point to point until they reach their final destination. Steps to Great Wayfinding Signage Wayfinding signage points you in the right direction. There…

Your business sign is like a beacon telling people you’ve got something to sell. But everything needs an update once in a while — even signs. Why Your Signage Might Need a Facelift There are several reasons to consider a new look: the number one being your sign is just…

Nationally-recognized brands are subject to intense scrutiny by the press and customers alike. Any mistakes in your signage design could tarnish your brand reputation. That’s why consistent sign design is extremely critical for nationally-recognized brands. The signs must be on-brand, well-made, and well-maintained. Here’s how Martino Signs approaches large scale sign…