Sloppy Design Mistakes That Can Ruin Your Signage

large-scale signage production and installation

Yikes, you invested a ton of money in a gorgeous sign, but the installation is crooked! It’s understandable that you might want to save some money by doing a DIY installation. But if it doesn’t go to plan, then you’ve just wasted a ton of money on your sign design and build. Here are the […]

The Power of Consistency in Brand Visibility

outdoor storefront sign

It takes most people an average of seven times before they’ll remember something you told them. This means that it’s okay to embrace repetition in your business! It’s even more important to be consistent in your marketing. This helps consumers build confidence in your brand. Here’s what you need to know about the power of […]

Design Tips for Channel and Pin Lettering

storefront custom sign Martino Signs

The first choice you need to make when selecting signage for your business is whether to go for channel lettering or pin lettering. Of course, experts in the sign industry can and will help you make the right choice. But this article will help you understand the basic differences between the two. Each type has […]

Importance of Clear, Consistent Directional Signage

Nobody has time to decipher confusing signs. This is especially true if they’re running late or if you provide an urgent service. That’s where clear directional signage comes in. By using great signs to help people understand how to get what they need, you can improve customers’ perceptions of your business. Sounds like a good […]

Creative and Effective Sign Design, Creation, and Installation for Any Business

All businesses want to serve their customers well. Whether it’s construction or tacos, business owners want to impress customers with great service and keep them coming back for more. One of the best ways to achieve this reputation is by investing in great signage. After all, the sign is the first thing they see. It’s […]

Wayfinding Signage to Match Your Brand and Business

Every business owner wants their customers to have a seamless experience. From searching for the right product to locating the restrooms, it’s important to reduce the amount of friction that customers experience. This creates a favorable impression of your company, and it inspires customers to return again and again. Great signage is a powerful way […]

Why Your Company Needs a Full Service Sign Management Program

Whether you’ve been in business a long time, or whether you’re just starting out, you probably remember one moment very clearly. It’s the moment when you first opened up shop. There’s nothing quite like the pride and joy of becoming a business owner. Your sign is an advertisement to the world, but it’s also a […]

Complete Directional Signage Management Program for Hospitals

There’s nothing more terrifying than driving up to a hospital with an injured person and not knowing where to go for help. Hospital signs are critical for providing clear and quick information to people in urgent need. Not only do these directional signs need to be up to date, but they need to be maintained […]

Every Business Should Have Promotional Banners

When you’re promoting your business on the road, you need signage that’s portable – Enter: promotional banners. A great promotional banner is durable, lightweight, and designed to be consistent with your store’s branding. Banners are reusable too. You can take them to tradeshows, farmers’ markets, conventions, and more. Ready to learn about the benefits of […]

Interior Uses for Flush Mounted Channel and Pin Lettering

indoor lit signage

The boldest style of lettering is a flush-mounted channel and pin style of lettering. This type of signage can be used on the exterior of your storefront, and also in the interior. This can be especially impactful if the interior signage duplicates the exterior style. Here’s how you can make a splash with interior channel […]