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Monument Signage to Brand Your Business

By March 10, 2021Blog

Monument signs are a cost-effective and eye-catching way to promote your brand. These freestanding pieces can often be found on the front lawns of businesses, organizations, or campuses, where they can be readily seen by drivers and pedestrians. Monument signs can also help drivers navigate roads and parking lots.

Characteristics of Great Monument Signs


A well-designed monument sign can boost your brand.

A well-designed monument sign can be a thing of beauty. An impactful sign should reflect the personality of your business, and should be artfully incorporated into the landscape. Well-conceived monument signs serve as a focal point, and add a sense of permanence and grace to a location. Picture the freestanding signs of any major university to witness the impact of monument signage on a brand.

For a monument sign to be unique to the locale, you’ll need to consider the materials being used, the size and shape of the sign, and the environment in which it’s being placed. A good rule of thumb is to match the materials you use in your monument sign to your business. This provides a consistent look, while helping to extend your brand.

Things to Consider When Designing Your Monument Sign

The most durable monument signs are constructed from materials that can withstand the elements. Brick or stone both work well and send a brand message of elegance and permanence. Wood is another popular choice, and is well-suited to cottage resorts and state parks. Acrylic is also effective.

Monument signs can be customized through the use of different colors, as well as specific finishes on letters, along with brand-identifying elements like corners that are sharp or rounded. Additionally, you can choose to illuminate your sign through the use of LED or spotlighting. And lastly, you’ll want to ensure that your sign is placed at eye level to ensure maximum visibility.

Contact Martino Signs to talk about monument signage today.