Window graphics are a smart way to utilize free space for advertising. They can be updated more frequently than your main marquee, which allows you some creativity and seasonality. This is true for local businesses as well as essential services. There’s no reason to limit your signage to just the marquee. Here’s what you need to know about the benefits of window graphics.
Windows Are Free Advertising Space
Is there anything better than free? People love to look at windows for signs, displays, and other information. They do this primarily because window graphics tend to change more frequently, and they’re looking for something new. Give people what they want by investing in window graphics. Take advantage of the free attention to promote your business, advertise sales, and share information about events. Even if your business is closed to visitors at the moment, you can still use window graphics to market virtual events or an online shop.
Creative Uses for Window Graphics
This is one of the best benefits your company can enjoy when incorporating window graphics into your signage strategy. You can get creative! Take aspects of your company logo and then create a unique border. Voila, you’ve got a branded window that makes your storefront visually appealing. This is a smart and affordable way to stand out from other businesses on the block, too. You can create unique, on-brand designs for your business with minimal investment.
The results of investing in window graphics can be immense. Not only can you attract new buyers, but you’ll also re-engage old customers with new designs. Overall, people want to give their money to businesses that invest in themselves. By putting up window graphics, you’re telling the world that you care about your business and your customers. If you do anything new with your marketing budget this month, invest in window graphics.
Reach out to Martino Signs for help creating a sign strategy that aligns with your goals. We create, install, maintain, and repair signage for a variety of businesses, including essential services.