Sloppy Design Mistakes That Can Ruin Your Signage

large-scale signage production and installation

Yikes, you invested a ton of money in a gorgeous sign, but the installation is crooked! It’s understandable that you might want to save some money by doing a DIY installation. But if it doesn’t go to plan, then you’ve just wasted a ton of money on your sign design and build. Here are the […]

The Power of Consistency in Brand Visibility

outdoor storefront sign

It takes most people an average of seven times before they’ll remember something you told them. This means that it’s okay to embrace repetition in your business! It’s even more important to be consistent in your marketing. This helps consumers build confidence in your brand. Here’s what you need to know about the power of […]

Design Tips for Channel and Pin Lettering

storefront custom sign Martino Signs

The first choice you need to make when selecting signage for your business is whether to go for channel lettering or pin lettering. Of course, experts in the sign industry can and will help you make the right choice. But this article will help you understand the basic differences between the two. Each type has […]

Creative and Effective Sign Design, Creation, and Installation for Any Business

All businesses want to serve their customers well. Whether it’s construction or tacos, business owners want to impress customers with great service and keep them coming back for more. One of the best ways to achieve this reputation is by investing in great signage. After all, the sign is the first thing they see. It’s […]

How to Create a Great Signage Strategy for Your Business

outdoor electrical signage by Martino Signs, PA

No matter what you sell, you need great signs. Why? Because the quality of your product isn’t enough to get people in the door. This is true even if you have the highest-quality product. Signage is the key to great marketing. It tells customers that you invest in your business. Here’s how to create the […]